You don’t have to be the Wall Street wolf of Fintech to hear the description. But many do not even know what the word means, or what kinds of products or services below their umbrella are.
The Fintech ecosystem currently includes a wide variety of companies, although they typically share some overlap with digital-focused financial products and/or solutions.
Financial tech companies tend to be the way of the future: the success of Bitcoin and the general increase in digital assets have made it clear. Fintech’s global funding has exploded in recent years, hitting $100 billion in investment.
This begs the question: How can the best Fintech technologies thrive in successful firms? How do you get to “100 billion” in the end? A strategic marketing strategy is at the heart.