These have to be real, tangible, realistic, important and timely. Base your goals on measures that will have a real effect on your market. Consider winning customers or improving the conversion rate, for example, rather than just having pleasure.
Look for the Contest. Why does it use social media for the competitors? Learning from what others have learned is a perfect way to and the learning curve so you don’t have to repeat them. Competitive research will help you find out what works for other businesses like yours, and what doesn’t work for.
Carry out an audit on social media. If you are using social media already, now is the time to step back and evaluate your current efforts. Start searching for imposter accounts which can steal your thunder online as part of your audit. We have a template for social media audit which is simple to use to support you through the process.
Find some inspiration. You know what your rivals are doing online but what about other firms? Take inspiration from client success in most industries. Where are those successes you can find? Head to most social media’s business sites, and find valuable case studies. Also, it’s a great idea to ask new customers if they need to see more, and then give them what they want.
Build a calendar on social media. A calendar on social media will help you share the best content to the right time on the perfect social networks. You have to have a strategy for combining your pieces. Try starting with Rule 80-20. Using 80% of your posts to keep your readers updated, trained or entertained. To promote your brand or sell your products, use an extra 20 per cent.
2. Select the ones that best suit you Don’t make assumptions about where the online audience is spending. Your gut instinct may tell you that you should ignore Facebook and concentrate on Instagram and Snapchat when you’re targeting Millennials. However, the data shows that Facebook only uses 84 percent of millennials.
3. Know your audience One of the reasons why business use of social media is so successful is that you can set your audience to micro-target. But first, you’ll need to know who your audience is. Start by collecting your current customer data. Next, deepen the study of social media. You’re going to start building a clear image of who buys and communicates online.
Imperfect Foods gathered valuable public knowledge through Pinterest’s interests. The firm sells boxes filled with “ugly” fruits and vegetables. This food is perfectly fine for eating, but does not meet the requisite visual requirements in grocery stores. Meat will be lost, without making bins.
Imperfect Foods promoted keywords like “sustainability” and “good eating” when they began using Pinterest advertising. Then, they found that their target audience was interested in finance.
They used this knowledge to create new design ideas. They began to think about the economies of reducing food waste, rather than just the environmental benefits.
4. Expand your audience. You should revisit your social media strategy as long as you have a good picture of who your target is. It’s time to look for ways to get to be like them.
British apparel manufacturer Never Fully Dressed has been sold successfully in their local market. They had a great idea already about who their clients were in the UK.
When the company was ready to grow globally they used similar markets to attract new potential consumers in Europe, North America, Asia and South Africa according to their best customers.
They analyzed ads from Facebook and Instagram, with entertainment and data. They considered the UK’s best-performing advertising to be the best globally, too. Her imagination remained strong, thanks to her audience awareness, as she grew beyond her original target audience.
5. Creating partnerships The major benefit of social media marketing for small business is that it helps you to talk directly to your clients and subscribers. You should create relationships over time, instead of requesting a sale from scratch.
More than 40 per cent of digital consumers look for new products or brands using social networks. Part of the discovery is understanding who you are and what you stand for as a brand.
It’s a good idea to get interested again when people are engaged with your organic content or advertising. It helps build trust, and builds a loyal audience. As fans share and enjoy your posts, social algorithms increase and you get a new, free vulnerability. You must build relationships that, over time, will turn into sales.
As an example, Erin Barrett (aka Sunwoven) has a dedicated Instagram base of 111,000 followers. The weaver based in South Carolina is highly engaging with her fans, listening to all their feedback and requests.